YouTube Channel Manager
Company: The Pok--mon Company International
Location: Redmond
Posted on: May 3, 2024
Job Description:
Get to know The Pok--mon Company International
The Pok--mon Company International, a subsidiary of The Pok--mon
Company in Japan, manages the property outside of Asia and is
responsible for brand management, licensing, marketing, the
Pok--mon Trading Card Game, the animated TV series, home
entertainment, and the official Pok--mon website. Pok--mon was
launched in Japan in 1996 and today is one of the most popular
children's entertainment properties in the world.
Learn more online at and on Facebook (), YouTube (), X (), and
Instagram ().
Get to know the role
- Job Title: YouTube Channel Manager
- Job Summary: The YouTube Channel Manager will work closely with
the Director, Digital Consumer Engagement ( DiCE ) and global
Marketing leads to own t he strategic planning, optimization, and
overall management of Pok--mon's portfolio of YouTube channels for
The Pok--mon Company International ( TPCi ) in the Americas and
Oceania . The ideal candidate will have a passion for digital
content, a deep understanding of the YouTube platform , and a
proven track record of growing and managing successful YouTube
channels. This role w ill also be responsible for managing
cross-functional collaboration across Product Marketing, Public
Relations, Premier Events, Media Licensing, and more in their
unified efforts to support larger organizational, promotional, and
brand objectives for TPCi .
- FLSA Classification (US Only): Exempt
- People Manager: No What you'll do
- Oversee the day-to-day channel management for all of Pokemon's
brand, regional, and product channels in the Americas and
Oceania.
- Develop and execute comprehensive content and channel
strategies that align with brand goals and the target audience for
each channel in efforts to grow subscriber bases and increase
viewership
- Monitor analytics and viewer feedback to inform internal
stakeholders, understand audience preferences, and make data-driven
decisions
- Collaborate with TPCi's Media Production, Social Media, Live
Streaming and other Marketing teams to develop engaging,
YouTube-first videos and streams
- Manage strong relationships with our channel management,
localization, moderation, content creation, and video optimization
vendors and agencies while acting as their main point of contact
for all things YouTube
- Consistently seek out and evaluate helpful new partners and
tools to assist in channel growth and optimization plans
- Collaborate with partners in the video production process,
ensuring that content is on-brand, visually appealing, and
optimized for YouTube
- Conduct keyword research and stay updated on YouTube algorithm
changes to optimize video titles, descriptions, tags, and
thumbnails for maximum visibility
- Implement best practices for SEO to improve channel
discoverability and search rankings
- Foster Pok--mon's community on YouTube through listening and
engagement
- Collaborate with various owned & earned channel Marketing teams
to cross-promote content and drive traffic to Pok--mon's YouTube
channels
- Stay informed about industry trends, YouTube features and
products, and competitor channels to identify opportunities for
innovation and improvement while educating stakeholders
- Actively work with the entirety of the US-based Digital
Consumer Engagement team and UK-based Social Media Team to create
synergy between all consumer-facing digital platforms and channels
(I.e., Social, Email, Streaming, Community, etc.) What you'll bring
- Four (4) to six (6) years of proven experience managing and
growing YouTube channels
- Expert-level knowledge of YouTube as a platform, with a
portfolio showcasing successful campaigns and results
- In-depth knowledge of YouTube algorithms, SEO best practices,
and the latest trends in online video content
- Understanding the "always on" nature of social media and
community management with a willingness to work off-hours as needed
to ensure best practice, channel security, brand safety and
timeliness of messaging
- Strong project management skills with the ability to meet tight
deadlines and work collaboratively in a fast-paced environment
- Highly organized and able to manage several projects and
marketing beats concurrently
- Excellent communication and interpersonal skills
- Proficiency in video editing software and an understanding of
the video production process
- Understanding and empathy towards gamers, anime fans, TCG
players and geek culture in general to create authentic social
experiences and content
- Strong familiarity of the Pok--mon brand and it's recent
products
- Familiarity with analytics tools, such as YouTube Analytics and
Google Trends
- Experience working within strict brand and/or legal guidelines
is a plus How you'll be successful
- Passion for Pok--mon: Develops an understanding of the Pok--mon
brand, the impact it has on our people, culture, business, fans,
and communities, and applying that knowledge and passion to
everything you do.
- Challenging the Expected: Approaches challenges with curiosity
and creativity, embracing the possibility of failure as an
opportunity to learn something new, develop innovative ideas, solve
complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by
leading with empathy, listening to others, seeking out different
perspectives, and taking personal responsibility for decisions,
actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote
high standards, looks for new ways to learn and improve, and
embraces a growth mindset to seek and apply feedback from others in
an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships,
adopting a "team first" mentality and working collaboratively to
solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and
needs of our customers and stakeholders, making them feel heard and
important, and embracing these learnings to continue delivering a
unique Pok--mon experience. What to expect
- An employee first culture
- Company events that celebrate the spirit of Pok--mon
- Competitive cash-based compensation programs
- Base salary range: For this role, new hires generally start
between $102,000 - $120,650. The full range is $102,000 - $152,000.
This range is applicable for the labor market where the role is
intended to be hired. Final base salary is directly related to each
candidates' qualifications and professional experience
uniquely.
- 100% employer-paid healthcare premiums for you
- Generous paid family leave
- Employer-paid life insurance
- Employer-paid long and short-term income protection
insurance
- US Employees: 401k Employer Matching
- UK/IRE Employees: Pension Employer Contributions
- Fitness reimbursement
- Commuter benefit
- LinkedIn learning
- Comprehensive relocation package
- Hybrid work environment The above statements are intended to
describe the general nature and level of work being performed by
people assigned to this role. They are not to be construed as an
exhaustive list of all responsibilities, duties, and skills
required. Employees may be required to perform duties outside of
their normal responsibilities from time to time, as needed. For
roles in the United Kingdom, candidates will need the right to
work. In some cases, and for some roles, the Company may be able to
arrange a visa. For roles in Ireland, this role requires candidates
to have the right to live and work in the Republic of Ireland.
However, we welcome applications from all nationalities and may
consider supporting an employment permit application, in
appropriate and suitable cases.
Keywords: The Pok--mon Company International, Sammamish , YouTube Channel Manager, Executive , Redmond, Washington
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